In Business, Dining, Magazine, News

It’s a slice of Brooklyn arriving on the Las Vegas Strip at Resorts World, as Junior’s Restaurant and Bakery, known for its classic diner fare and cheesecakes, celebrated its official grand opening on Feb. 28. With its combination of East Coast tradition and Las Vegas flair, Junior’s chose Resorts World to house its first-ever West Coast location.

The grand opening ceremony at Resorts World was a mixture of nostalgia (Las Vegas showgirls) and neon with a side of old school Las Vegas entertainment, a ribbon-cutting ceremony and Alan Rosen, Junior’s third-generation owner, receiving a Key to the Strip from Clark County Commissioner Tick Segerblom.

This 300-seat Junior’s is a culinary time capsule where classic New York and contemporary Las Vegas intertwine. Junior’s is open from the crack of dawn to after dusk, starting with breakfast and continuing with lunch, dinner and a late-night menu daily.

Junior’s menu features New York and Brooklyn comfort food classics, including deli sandwiches piled high, 10 oz. steak burgers, salads, jumbo half-pound hot dogs, seafood and a full-service bar. Junior’s world-renowned cheesecake selection – there are 25 flavors – is available all day long.

“Hitting the jackpot doesn’t get sweeter than this,” Rosen said in his grand opening remarks. “We’re beyond thrilled to bring a slice of Brooklyn to the West Coast, nestled right here at RWLV in the vibrant heart of Las Vegas.

“My grandfather and father loved coming here, so it’s a dream to share our family’s legacy and the cheesecake that has charmed New Yorkers for decades with new friends and fans.”

If Junior’s sounds familiar, the cheesecakes are available for sale at Costco and on the menu at nearby The Steakhouse at Circus Circus. Junior’s first opened in Brooklyn in the 1950s.

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