Superplastic, the character factory known for its collaborations with brands and artists, has opened its Dopeameme Institute for Pleasure Research and The Dopeameme Shop at Area15.
As Superplastic’s first brick-and-mortar interactive attraction, Dopeameme redefines what visitors expect from immersive entertainment through a 40-minute, story-driven and family-friendly experience.
Dopeameme delivers a visual spectacle and journey involving physical participation from guests. Inside the attraction, visitors-turned-test subjects encounter activations and four interactive experiences, each designed to trigger a dopamine rush. The four:
- Heavy Pedal: Titled Benjamin’s Wash ’n’ Fold, this Janky laundromat-themed space includes stationary bikes. As guests pedal, they’ll activate a screen in front of their bike determining the fate of the “Lil’ Helpers.”
- Not Guilty Pleasures – Inside this beauty salon-meets-correctional facility, vanity is its own prison. As guests pick up the prison phone and answer a series of questions, they will be judged on their truthfulness.
- Private Dancer – Guests are encouraged to “dance like nobody’s watching” inside this restroom embracing the vibes of an Eastern European disco. As visitors dance their hearts out, motion capturing technology will produce an avatar of their moves, which they’ll watch afterwards.
- Control Room – The Control Room provides guests with the opportunity to alter the music, lights and sound effects in the previous three rooms for other visitors. Guests can also interact with an AI-powered Dayzee via phone.
At the end of the visit, each guest will receive a personalized digital profile, including photos, Dopeameme “prescription” that can be purchased at The Dopeameme Shop and other details from their visit to share on social media.
“Turning Superplastic’s IP character universe into an unforgettable IRL experience, DIPR cleverly blends warped humor, physical participation and immersive entertainment in ways we’ve never done before,” said Superplastic CEO Jennifer van Dijk.
Rounding out the Dopeameme experience is a Superplastic retail store reminiscent of a dimly lit, big-city back alley that is open to Dopeameme ticketholders and AREA15 visitors.
Dopeameme is open 11 a.m.-9 p.m. Sundays through Wednesdays and 11 a.m.-12 a.m. Thursdays through Saturdays. Guests must be ages 16 or older to enter Dopeameme unless accompanied by an adult age 18 or older. Guests must also be 18 or older to visit during after hours from 9 p.m.-12 a.m.
More: Area15.com
