Global superstar Beyoncé unveiled today details for her highly anticipated Las Vegas show at Allegiant Stadium on Friday, July 25. Fans have made the “Cowboy Carter Tour” another record-breaking run for the cultural icon across North America and Europe.
Initially announced with 22 stadium shows, exceptional demand drove the addition of nine more shows. The tour has broken multiple venue records across the globe and is currently more than 94% sold across all shows.
The “Cowboy Carter Tour,” celebrating the release of her eighth studio album “Cowboy Carter,” is produced and directed by Parkwood Entertainment and promoted by Live Nation. Dubbed “THE” tour of 2025 by Cosmopolitan, the “Cowboy Carter Tour”made its launch ahead of Beyoncé’s history-making Grammy Award wins for “Cowboy Carter” in February.
Fans received a preview of the award-winning album in a full-concert setting during Beyoncé’s Beyoncé Bowl halftime performance, which drew more than 27 million U.S. viewers during Netflix’s NFL 2024 Christmas Gameday. Viewership for the program is now at more than 60 million.
TICKET DETAILS: For the newly added show, there will be multiple presales ahead of the general on sale, which will take place starting Tuesday, March 25, at 12 p.m. PT at Ticketmaster.com. Additional presale information is below:
BEYHIVE PRESALE: For the newly added date, the BeyHive presale begins Thursday, March 20, at 12 p.m. PT through Sunday, March 23, at 10 p.m. PT. More information will be available at Beyonce.com.
ARTIST PRESALE: For the newly added date, fans can sign up for the Artist Presale now through Thursday, March 20, at 7 a.m. PT at livemu.sc/beyonce. The Artist Presale will begin Monday, March 24, at 12 p.m. PT through Tuesday, March 25, at 11 a.m. PT.
Additionally, sponsored presales will take place in select markets internationally:
U.S. – Citi Presale: Citi is the Official Card for the presale of the “Cowboy Carter Tour.” Citi cardmembers will have access to presale tickets for the newly added show beginning Friday, March 21, at 12 p.m. PT until Sunday, March 23, at 10 p.m. PT through the Citi Entertainment program. For complete presale details, visit CitiEntertainment.com.
U.S. – Verizon Up Presale: Verizon will offer an exclusive presale for the “Cowboy Carter Tour” in the U.S through Verizon Access. Verizon Access Presale tickets for the newly added show will begin Friday, March 21, at 12 p.m. PT until Sunday, March 23, at 10 p.m PT. For more details, visit Verizon.com/Access.
Marriott Bonvoy, the world’s leading hospitality company and official hotel partner of the “Cowboy Carter Tour,” is providing Marriott Bonvoy members an opportunity to access unparalleled perks and experiences in cities across the tour. SirDavis, the premium, award-winning whiskey, is the official spirit of the tour.
Cécred, the award-winning hair brand founded and owned by Beyoncé, is the official beauty brand of the tour. Launched in February 2024, Cécred is an inclusive force of excellence in the industry, with its products combining patent-pending technology and ancient hair rituals to deliver visible strength, moisture and shine for every type and texture.
TRAVEL PACKAGES: Vibee, the music-led destination experience company, is providing curated experience packages for the “Cowboy Carter Tour.” Vibee packages include premium concert tickets, two-night hotel accommodations and much more. For more information, visit Beyonce.Vibee.com.
Beyoncé continues making her mark off stage through The BeyGood Foundation. During the tour, the foundation continues its work of helping communities with programs in entrepreneurship, scholarships and disaster response, including helping those affected by the recent wildfires in the Los Angeles area.
Beyoncé is a multi-hyphenate global entertainer who has a record-setting 99 Grammy Award nominations, with 35 wins, and is the artist with the most wins in Grammy history.
